The New York Observer has a great recap of Debbie Stier's DailyLit.com digital publishing lunch. From HarperCollins Wants to Be Your Friend:
"... The central insight driving much of the outreach that publishers have undertaken online is that, if used with finesse and attention, social media platforms like Twitter can be used deliberately to generate that invaluable, heretofore elusive phenomenon known as word of mouth. To that end, Ms. Stier and her counterparts in digital marketing departments at other publishing houses have sought to integrate themselves and their authors into various online communities of readers, and to interact—meaningfully!—with the individuals who participate in them. While they make no attempt to conceal their affiliations, the publicists and marketing people who man their companies’ accounts on Facebook and Twitter aim to be seen not as corporate promoters, but as friends taking part in a conversation. ..."
Read the rest of the article here.